Sales Management in an Equipment Dealership

Sales Management in an Equipment Dealership

By George M. Keen

ISBN: 9798990302402

Conquer Your Equipment Dealership's Sales with Powerful Strategies!

"Sales Management in an Equipment Dealership" equips you with the tools and knowledge to build a high-performing sales team and maximize profits. This comprehensive guide dives deep into crucial sales management techniques specifically tailored for the equipment dealership environment.

Master the Art of Market Segmentation: Learn how to identify your ideal customers and tailor sales strategies to their unique needs.

Forge Unbreakable Customer Relationships: Discover proven methods to boost customer satisfaction and cultivate long-term loyalty.

Build a Winning Sales Force: Explore effective recruitment and training techniques to assemble a team of top-performing salespeople.

Harness the Power of CRM: Implement Customer Relationship Management systems to streamline communication and boost sales efficiency.

Cultivate a Thriving Sales Culture: Foster a positive and results-oriented environment that motivates your team to achieve peak performance.

"Sales Management in an Equipment Dealership" is your one-stop shop for taking your dealership's sales to the next level. Whether you're a seasoned sales manager or just starting out, this book provides the practical guidance you need to succeed.


Praise for Sales Management in an Equipment Dealership

As a sales manager, I can confidently say that your book is a valuable resource. It's the kind of 'playbook' that I would frequently consult for guidance and to keep my objectives in focus. I found it difficult to provide any substantial feedback because you've managed to address every single aspect I could think of. It was a pleasant surprise to see that every note I made about potential additions or discussions was already covered in subsequent pages.
Your book is more than just a guide. It's a blueprint for creating exceptional sales leaders. I thoroughly enjoyed reading it and I'm grateful that you shared it with me. I hope you don't mind if I keep it as a reference for future use. Your work has left a lasting impression on me, and I'm sure it will do the same for many others.
Federico Lamas, Executive VP & General Manager, Virginia Tractor, LLC

The thoroughness of it-WOW! You cover so many bases that I can't imagine a single thing that's missing. If a sales manager were to read this book and apply its principles, what a superstar manager he/she would be! I can only imagine how incredible it would be to have a sales manager who even understood half of the points that you teach here. It's the bible for equipment sales managers.I think you've nailed it and included everything to ensure a sales manager's success - there's nothing I would add conceptually. I like the concept of a company phone to retain that phone number; I wish I had done that in my dealership.
Gary Wilson, Dealer Principal