Introduction
Top Notch Paws ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.
Last Updated: December 11, 2025
By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
Information We Collect
Personal Information
We collect personal information that you voluntarily provide to us, including:
- Contact Information: Name, email address, phone number, mailing address, and physical address
- Application Information: Information provided in puppy application forms, including household details, pet ownership history, living situation, and preferences
- Payment Information: Payment method details, billing address, and transaction history (note: credit card numbers are processed by third-party payment processors and not stored by us)
- Communication Records: Correspondence, emails, phone call records, and messages exchanged with us
- Visit and Appointment Information: Scheduled visit dates, appointment preferences, and service requests
- Deposit Information: Deposit amounts, payment methods, and associated puppy or litter selections
Pet Information
For grooming services, we may collect:
- Pet name, breed, age, and size
- Veterinary records and vaccination information
- Health conditions, allergies, or special needs
- Grooming history and preferences
- Behavioral information relevant to grooming services
Automatically Collected Information
When you visit our website, we may automatically collect:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
- Location Data: General geographic location based on IP address
- Cookies and Tracking Technologies: See our Cookies section below for details
Information from Third Parties
We may receive information about you from:
- Payment processors (transaction confirmations, payment status)
- Social media platforms (if you interact with us on social media)
- Public records and databases (for verification purposes)
- Referrals from other customers or partners
How We Use Your Information
We use the information we collect for the following purposes:
Service Provision
- Process and evaluate puppy applications
- Manage deposits and payments
- Schedule visits and appointments
- Provide grooming services
- Communicate about puppies, litters, and services
- Coordinate puppy pickups and deliveries
- Maintain customer records and transaction history
Communication
- Respond to inquiries and provide customer support
- Send updates about puppies, litters, and availability
- Send appointment reminders and confirmations
- Notify you of important changes to our services or policies
- Send marketing communications (with your consent, where required)
- Send newsletters and promotional materials (if you subscribe)
Business Operations
- Improve our website, services, and customer experience
- Analyze usage patterns and trends
- Conduct research and analytics
- Prevent fraud and ensure security
- Comply with legal obligations
- Enforce our terms and conditions
- Resolve disputes and troubleshoot problems
Marketing and Advertising
- Send promotional emails and newsletters (with opt-out option)
- Display targeted advertisements (with your consent, where required)
- Conduct marketing campaigns and surveys
- Share success stories and testimonials (with permission)
- Use photos and videos for marketing purposes (with permission)
Information Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:
Service Providers
We may share information with third-party service providers who perform services on our behalf, including:
- Payment Processors: To process payments and transactions (e.g., Stripe, PayPal, Venmo, Zelle)
- Email Service Providers: To send emails and newsletters
- Hosting Providers: To host our website and databases
- Analytics Providers: To analyze website usage and improve our services (e.g., Google Analytics)
- Marketing Platforms: To manage marketing campaigns and communications
- IT Service Providers: To maintain and support our technology infrastructure
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
Legal Requirements
We may disclose your information if required by law or in response to:
- Court orders, subpoenas, or legal processes
- Government requests or investigations
- Law enforcement requests
- Regulatory compliance requirements
- Protection of our rights, property, or safety
- Protection of the rights, property, or safety of others
Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership or control of your personal information.
With Your Consent
We may share your information with third parties when you explicitly consent to such sharing, such as when you authorize us to share testimonials or photos for marketing purposes.
Aggregated or Anonymized Data
We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, analytics, or marketing purposes.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and store information about your interactions with our website.
Types of Cookies We Use
- Essential Cookies: Required for the website to function properly (e.g., session management, security)
- Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
- Functional Cookies: Remember your preferences and settings
- Advertising Cookies: Used to deliver relevant advertisements (with your consent, where required)
Third-Party Tracking
We may use third-party services that use cookies and tracking technologies, including:
- Google Analytics: To analyze website traffic and usage patterns
- Google Tag Manager: To manage tracking tags and scripts
- Social Media Platforms: For social media integration and advertising
- Payment Processors: For secure payment processing
These third parties may have their own privacy policies governing the use of your information.
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling cookies may limit your ability to use certain features of our website. For more information, visit your browser's help documentation.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including:
- Encryption of sensitive data in transit and at rest
- Secure server infrastructure and firewalls
- Access controls and authentication measures
- Regular security assessments and updates
- Employee training on data protection
- Secure payment processing through PCI-compliant processors
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You use our services at your own risk.
If we become aware of a data breach that may affect your personal information, we will notify you and relevant authorities as required by applicable law.
Data Retention
We retain your personal information for as long as necessary to:
- Provide our services and fulfill our contractual obligations
- Comply with legal, regulatory, and tax requirements
- Resolve disputes and enforce our agreements
- Maintain business records for legitimate business purposes
When we no longer need your information, we will securely delete or anonymize it, except where we are required to retain it by law. Some information may be retained indefinitely for historical or legal purposes.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
Access and Correction
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Update your information through your account or by contacting us
Deletion
- Request deletion of your personal information (subject to legal and contractual obligations)
- Note: We may retain certain information as required by law or for legitimate business purposes
Opt-Out Rights
- Unsubscribe from marketing emails using the link in each email
- Opt out of promotional communications by contacting us
- Disable cookies through your browser settings
- Opt out of certain tracking technologies (where available)
Data Portability
You may request a copy of your personal information in a structured, machine-readable format (where technically feasible).
Objection and Restriction
You may object to certain processing of your information or request restriction of processing in certain circumstances.
Exercising Your Rights
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.
California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: Request disclosure of the categories and specific pieces of personal information we collect, use, and share
- Right to Delete: Request deletion of your personal information (subject to exceptions)
- Right to Opt-Out: Opt out of the sale of personal information (we do not sell personal information)
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights
To exercise your California privacy rights, please contact us using the information provided in the "Contact Us" section below.
Children's Privacy
Our services are not directed to children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete the information.
International Users
Our website and services are operated in the United States. If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our services, you consent to the transfer of your information to the United States and processing in accordance with this Privacy Policy.
If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with data protection laws, you may have additional rights under applicable law, such as the General Data Protection Regulation (GDPR). Please contact us to exercise these rights.
Third-Party Links
Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Sending an email notification to registered users (for significant changes)
- Displaying a notice on our website (for significant changes)
Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Contact Us
Last Updated: December 11, 2025