Overview
Store → Leads captures contacts from website forms and ads. Update status and notes after each touch; promote to customer or application when qualified.
Steps
- Work leads daily during marketing campaigns.
- Record source in notes for ROI tracking.
- Merge duplicates before promotion.
- See Managing buyer inquiries.
Practical note
A lead row beats a starred email that scrolls away.
Admin setup
Deep dives assume core guides read first.
Advanced options
Link to admin and detail workflow articles for end-to-end paths.
Troubleshooting
Feature not visible: check breeding capabilities map and user permissions.